Six Degrees of Separation + The Sales Process
Six Degrees of Separation theory suggests that any two people in the world are only six or fewer social connections apart. This concept can be pivotal in the sales process because it emphasizes the potential power of a salesperson’s extended network. By recognizing that prospects or key decision-makers may be only a few connections away, sales professionals can leverage mutual acquaintances to secure introductions, gain credibility, and build rapport. Trust is more easily established when there’s a common link, and this connection can shorten the time needed to move prospects through the sales funnel.
Another critical aspect of the Six Degrees of Separation in sales is network scalability. Understanding that relationships expand exponentially beyond immediate contacts, sales teams can build extensive referral networks, enhancing lead generation. Each satisfied customer or business partner represents a gateway to new prospects through their network, turning every successful sale into a potential source of future opportunities. This approach fosters long-term relationship building, as each connection made not only benefits the current sale but can also open doors to many future prospects.
Lastly, this theory encourages salespeople to focus on strategic networking. Instead of randomly cold-calling or emailing, sales professionals can target their efforts by identifying key connectors or influencers within their industry or network. By doing so, they increase their chances of reaching high-value prospects faster and more efficiently. This targeted approach saves time and resources while improving the quality of the interactions, as prospects reached through trusted mutual connections are more likely to engage in meaningful conversations.
When it comes to entering into conversations with potential clients, a 6 Degree Coin can help you close the gap when it comes to closing the deal. Statistically speaking, business cards get thrown out en masse, but our coin acts as a scannable business card, allowing your potential client to scan your contact data and allow them to save it instantly to your device. The notes section can be filled with helpful details and information for them to refer back to when they search within their phone, so there’s no risk of them forgetting what you do.
It’s an excellent choice as a business card alternative, and even better, there’s no waste. Just a straight path to the beginning of a great partnership.
